Models
The Massif was available in long (2,768 mm (109.0 in)) and short wheelbase (2,452 mm (96.5 in)) variants. A hard top, station wagon, pick up and chassis cab were available. The long wheelbase station wagon seats up to 7 people. A "heavy duty" version of the Massif with a 3.5 tonne GVW and towing capacity was also in development for commercial users.
Launch models had been heavily promoted with advertising showing the All Blacks New Zealand Rugby Union squad as Iveco had signed up as the main sponsor of the team. Launch vehicles had been displayed with black body work and "tribal" graphics which are associated with the team.
The Massif was also aimed at the service sector and the Iveco website showed computer generated models of the Massif with custom bodywork to allow the Massif to be used as emergency service vehicles such as ambulances and fire-fighting vehicles for off-road use; traditionally a sector that the Land Rover Defender with its specially dedicated Land Rover Special Vehicles division has dominated.
Iveco also announced that a military specification of the Massif would have been available, being fully air-portable similarly to its sister vehicle the Santana PS-10.
The Massif was available only as left-hand drive and only in mainland Europe, but a UK release date of January 2009 had been announced.
Read more about this topic: Iveco Massif
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