ITV Telethon
The US-style continuous broadcast raised £1.25 million, and was considered such a success that a 27-hour marathon was broadcast across the entire network from 29 to 30 May 1988, involving participation and input from all of the regional broadcasters around the country. It had the aim of raising money for disability charities across the United Kingdom.
A further two ITV Telethons followed in 1990 and 1992, the latter raising £15m. Michael Aspel was the frontman for all three. Telethon helped thousands of charities in the UK. Many local ITV companies like Tyne Tees Television and Television South West contributed from company profits. In the TVS region alone TVS donated £1 million from its own charity, the TVS Trust, in late May 1990.
Like the telethons in the US, the ITV Telethons also offered regional cut-ins by ITV companies all over the country, featuring personalities and local celebrities from that region such as the late Richard Whiteley for Yorkshire Television or Ruth Madoc for HTV Wales.
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