Viewership and Programming
The channel is mainly aimed at the over-35 audience, and much of its output consists of reruns of older ITV drama series and sitcoms. The company are hoping to use it, and extra investment into its ITV2 channel, to triple non-terrestrial revenue within five years and this has led to the network purchasing the exclusive terrestrial television rights to a number of newer and in some cases popular US drama series, such as NUMB3RS and more recently Law & Order: Trial by Jury.
ITV launched a one hour timeshift channel of ITV3 on Monday, 30 October 2006. ITV2 +1 was launched on the same day. This channel is often unable to broadcast certain programmes "for legal reasons", but the programme in question might still be listed on the EPG.
During the 2007 Rugby World Cup, ITV3 broadcast some of the matches while ITV1 and ITV4 were showing live European football matches which were being played at the same time and in the days when ITV4 was an evenings only service, ITV3 broadcast live weekend coverage of the Tour de France.
Read more about this topic: ITV3
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