It's Time - Success

Success

Labor received 49.7% of the primary vote, leaving the Liberal-Country Party coalition with just 41.4%¹. Labor, with 67 of 125 seats in the House of Representatives, now controlled Australia's lower house of Parliament by a margin of nine seats. The overall swing to Labor on 2 December was 2.5 per cent. Labor lost four seats while gaining twelve.

The 1972 election was the first ALP victory since 1946. Its success is usually attributed to both the It's Time campaign, and Whitlam's skills as an orator, though it should be remembered that Graham Freudenberg had a major influence on many speeches given by members of the ALP during the It's Time campaign. The campaign helped the ALP to establish new voter constituencies, particularly in outer lying areas of Australia's major population centers, who were, before that time, to large extent marginalised by the major parties.

On his first day in office as Prime Minister of Australia, Whitlam declared an end to conscription and began arranging for those imprisoned for avoiding the draft to be released and compensated. During the next few weeks he implemented a range of new legislation including the establishment of an Australian honours system and the banning of racially selected sporting teams, a move intended to impede the South African Apartheid policy. East Germany and the People's Republic of China were also recognised for the first time by an Australian government.