Use in Advertising and Parodies
For years, the song was used in a humorous fashion in the Staples office supply retail chain's annual back to school advertising campaign. In the commercials, the parents joyously shop for school supplies to this song in anticipation of the upcoming school year while their children sullenly follow.
In the fall and early winter of 2011, Nissan Motors advertising for their annual sale included a production number featuring an Andy Williams-like voice actor, with lyrics modified to promote the sale event.
In 1997, Bob Rivers teamed up with Richard Simmons to record a parody version, "It's the Most Fattening Time of the Year." The song is the lead track to the album More Twisted Christmas. In the parody, Simmons appears as himself, panicked at numerous indulgences occurring in the song, scolding Rivers when he (Rivers) asks for a hot buttered roll, ominously warning him that "I'm watching!!"
The song is also used for promotional reasons during The Ellen DeGeneres Show's "12 Days of Giveaways." Generally, Ellen DeGeneres segues into her giveaways segment by tricking her audience with something embarrassing or dramatic, with the song starting the segment.
In 2013, The Co-Operative's Summer advertising campaign features the song with all Christmas references taken out.
Read more about this topic: It's The Most Wonderful Time Of The Year
Famous quotes containing the words advertising and/or parodies:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“The parody is the last refuge of the frustrated writer. Parodies are what you write when you are associate editor of the Harvard Lampoon. The greater the work of literature, the easier the parody. The step up from writing parodies is writing on the wall above the urinal.”
—Ernest Hemingway (1899–1961)