It's Only Pain - Music Video

Music Video

In the music video, Melua is first seen walking forward slowly as she sings. She sits on a wooden chair in front of a stage. Melua dances onto the stage playing a character, and she bows. Her hair is straggled and sticking out at odd angles as is her make-up, complete with a teardrop, and her clothes are like a shabby red dance costume. The Sun newspaper compared Melua's appearance to that of The Cure's Robert Smith. As she sings to the Melua in front of her, a ghostly dancer appears and starts to dance around behind her. The ghost is a tall, slender young woman, played by Elena Glurdjidze, who is wearing a leotard, and who dances in a sprightly fashion around the stage.

Occasionally we get a glimpse of a person lying motionless, stage left. The ghost dancer goes over to the person, and it is revealed to be a man. The ghost reaches her hands down to him, and her body returns, and the pair look very happy. They start to dance gracefully, while the sad shabby dancer can only skip as if she has a limp.

The Melua in the audience has been watching this with empathy. Near the end of the video, the stage Melua comes down off the stage, and steps forward to embrace the audience Melua. But the audience Melua disappears between the stage Melua's arms, so she ends up almost hugging herself. The camera then slips down to her fidgeting black-nailed fingers, mimicking the hand gesture on the Call off the Search album cover, and the video ends.

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