Other Ventures
In 2004, Blige launched her own record label, Matriarch Records, distributed through Interscope, and in mid-2012, discovered girl group Just'Us, making the group the first ladies of the label. Blige says “These are my little Mary’s; they each remind me of myself at different points in my life.” Blige has been reported to be working with Just'Us on their debut album.
In July 2010, Blige launched her first perfume, My Life (through Carol's Daughter), exclusively on HSN. The fragrance's unprecedented success broke sales records in hours and has been awarded two prestigious FIFI awards from the Fragrance Foundation. The newest fragrance, My Life Blossom launched in August 2011 exclusively to HSN.
In October 2010 Blige released a line of sunglasses called "Melodies by MJB". The first Melodies collection featured four styles with a total of 20 color options. Each style represented a specific facet of Blige’s life. Essence magazine reported that in the spring of 2011, "Melodies by MJB" extended their collection to offer more styles.
Blige's production company, along with William Morris Endeavor is also working on several TV and film projects.
Blige has had endorsement contracts with Reebok, Air Jordan, Pepsi, Coca-Cola, Gap, Target, American Express, AT&T Inc., M·A·C, Apple Inc., Burger King and Chevrolet. She has also been a spokesperson with Carol's Daughter beauty products and Citibank's with Nickelback program.
Read more about this topic: It's Coming (La Tonya Blige Song)
Famous quotes containing the word ventures:
“At the moment when a man openly makes known his difference of opinion from a well-known party leader, the whole world thinks that he must be angry with the latter. Sometimes, however, he is just on the point of ceasing to be angry with him. He ventures to put himself on the same plane as his opponent, and is free from the tortures of suppressed envy.”
—Friedrich Nietzsche (1844–1900)
“Wine and cheese are ageless companions, like aspirin and aches, or June and moon, or good people and noble ventures ...”
—M.F.K. Fisher (1908–1992)