Modern Day
Following extensive excavations and the building of visitor facilities, Italica is now a popular destination for tourists.
The ruins of the city also host an annual cross country running competition every January: the Cross Internacional de Itálica. The mass race and children's competitions attract hundreds of participants each year. The senior international competition has featured numerous world champions and (with IAAF permit meeting status) it is one of the world's foremost annual cross country competitions.
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