Italian Fashion - Modern History

Modern History

Fashion in Italy started to become the most fashionable in Europe since the 11th century, and powerful cities of the time, such as Venice, Milan, Florence, Vicenza and Rome began to produce robes, jewelry, textiles, shoes, fabrics, ornaments and elaborate dresses. Italian fashion reached its peak during the Renaissance. As Italy is widely recognized as the cradle and birthplace of the Renaissance, art, music, education, finance and philosophy flourished, and along with it, Italian fashion designs became immensely popular (especially those worn by the Medicis in Florence. The fashions of Queen Catherine de' Medici of France, were considered amongst the most fashionable in Europe).

After a decline in the 17th to mid-20th century, the nation returned to being a leading nation in fashion, and Florence was Italy's fashion capital in the 50s and 60s, whilst Milan led the way in the 70s and 80s, with then-new labels, such as Versace, Armani and Dolce & Gabbana opening up and setting up their first boutiques and emporia. Until the 1970s, Italian fashion was mainly designed for the rich and famous, more or less like the French "Haute Couture". Yet, in the 1970s and 80s, Italian fashion started to concentrate on ready-to-wear clothes, such as jeans, jumpers and miniskirts. Milan became more affordable and stylish for shoppers, and Florence was deposed of its position as the Italian fashion capital.

Today, Milan and Rome are Italy's fashion capitals, and are major international centres for fashion design, competing with other cities such as Tokyo, Los Angeles, London, Paris and New York. Also, other cities such as Venice, Florence, Naples, Vicenza, Bologna, Genoa and Turin are important centres. The country's main shopping districts are the Via Montenapoleone fashion district and the Galleria Vittorio Emanuele (Milan), Via dei Condotti (Rome), and Via de' Tornabuoni (Florence).