Isuzu Florian - History - Origins of The Name

Origins of The Name

The Florian was not named after Saint Florian, but rather after the fictional Lipizzan white horse belonging to the Emperor of Austria, which is the focal character of Felix Salten's (the author of Bambi) 1934 novel, "Florian - the Emperor's Stallion". In 1940, a movie based on the book was released, entitled simply Florian. Thus, the later Florian SII features stallion badging.

Sales
Sales (Japanese domestic market)
1967 ? 1973 5,055 1979 3,080
1968 ? 1974 2,780 1980 ?
1969 ? 1975 1,442 1981 490
1970 9,486 1976 763 1982 ?
1971 6,977 1977 1,571 1983 ?
1972 6,931 1978 6,195

Read more about this topic:  Isuzu Florian, History

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    The origins of clothing are not practical. They are mystical and erotic. The primitive man in the wolf-pelt was not keeping dry; he was saying: “Look what I killed. Aren’t I the best?”
    Katharine Hamnett (b. 1948)