Yerid Hamizrach
Yerid Hamizrach (Orient Fair) was an international fair first held in Tel Aviv in 1932 to showcase the accomplishments of the pre-state Jewish community in the sphere of industry. After the success of the first fair, permanent structures were built on a plot of land at the northern end of Dizengoff street, on the banks of the Yarkon River. Fairs were held in 1934 and 1936 with pavilions and halls constructed for the participating countries. The chief architect was Arieh Elhanani. A flying camel became the official logo. Richard Kaufmann planned the pavilion lay-out. Other leading architects were Arieh Sharon and Joseph Neufeld. The pavilions were designed in the International Style.
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