Israel Cultural Excellence Foundation - The Foundation

The Foundation

IcExcellence was founded by its managing director Rachel Marani, formerly Israel’s cultural attaché in Washington. It is financed by businesspeople, companies, and foundations from Israel and all over the world.

The artistic advisory committees consist of 35 artists and public opinion makers, including six Israel Prize laureates, all acting on a voluntary basis. Members include Dubi Lenz, Gal Uchovsky, David Tartakover, Michal Smoira-Cohn, Chaim Topol, Dani Caravan, Yossi Marhaim, Mendi Rodan, Ohad Naharin, Danny Gottfried, Ron Arad, Asher Fisch, Gershon Bram, Alex Padua, and Micha Lewensohn.

The work of the foundation focuses on two main areas. The first, "Developing and advancing the artist’s knowledge and skills", involves building a personal advancement program suited to the artist and their needs. The programs may include taking advanced courses in a foreign country, or learning a relevant professional software program. The second area, "Developing and advancing the artist’s professional career, involves encouraging artists to assume a proactive approach to advancing their careers, based on the understanding that great artistic talent is a prerequisite but in itself does not suffice for developing a prominent local and/or international career. Seminars and annual meetings deal with “career skills”, exposing the artists to subjects such as strategic and business counseling, self-presentation, marketing, branding, and networking. Business coaching is also offered.