Company History
Aegis Media launched its first digital business in 1995 in the UK. By 2000 it was operating in the top 10 markets of the world. Whilst being primarily focused on online media it had acquired some small creative assets in the US, Germany and Spain. An informal global management team was formed to help spread best practice and this became an important forum during the dotcom crash to ensure that the businesses were properly supported at that time. This helped ensure that as a group they went into the crash with 200 people and came out of the crash with 200 people. At the end of 2002, the Group decided to undertake a wide ranging strategic review of digital marketing. Conducted during Q1 of 2003, this looked at their current business, the agency market, the consumer and future client needs. As a result of this a separate division to align, integrate and manage all the digital assets within Aegis was created in May 2003. It was branded Isobar on 5 July 2004.
In 2007, Isobar was named the world's largest digital agency network by research group RECMA. Interactive Agency report (published February 2007)
Read more about this topic: Isobar (digital Marketing Agency)
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