Marketing
At the 2009 San Diego Comic Con, a five-minute trailer for the movie was shown. Actors portraying Stark Industries recruiters handed out business cards with an invitation to apply. A website for Stark Industries went online, with an attached graphic of a "napkin memo" from Stark to Potts announcing that Stark Industries no longer made weapons. Another section featured an online application. It was confirmed that the first theatrical trailer would premiere in front of Sherlock Holmes (another Robert Downey, Jr. film). This trailer was released online on December 16, 2009. A new trailer was shown by Robert Downey, Jr. on Jimmy Kimmel Live! on March 7 after the Academy Awards. Promotional partners included Symantec, Dr Pepper, Burger King, 7 Eleven, Audi, LG Electronics and Hershey.
Author Alexander C. Irvine adapted the script into a novel, also titled Iron Man 2, that was released in April 2010. Prior to the film release, Marvel Comics released a four issue miniseries comic book titled Iron Man vs Whiplash, which introduced the film's version of Whiplash into the Marvel Universe. A three issue prequel miniseries titled Iron Man 2: Public Identity was released in April.
Read more about this topic: Iron Man 2, Release