Oscar Campaign
In the summer of 2009, after Variety editor Tim Grey listed Iron Cross, among about 50 other films, as a potential Oscar nominee the magazine's sales staff sold Joshua Newton on a $400k Oscar ad campaign. Such campaigns constitute about 80% of Variety's ad revenue. The campaign was aborted after Variety ran a pan of the film, by freelancer Robert Koehler, after the film had an unpublicized qualifying run, for a week, in Los Angeles. The review was subsequently removed from the magazine's website.
Calibra, the production company behind the film, subsequently sued Variety for publishing the negative review. On May 12, 2010, a California Superior Court judge granted Variety's anti-SLAPP motion and dismissed Calibra's case.
Read more about this topic: Iron Cross (film)
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“The winter is to a woman of fashion what, of yore, a campaign was to the soldiers of the Empire.”
—Honoré De Balzac (1799–1850)