Psychology
While mean scores from Likert-type scales can be compared across individuals, scores from an ipsative measure cannot. To explain, if an individual was equally Extroverted and Conscientious and was assessed on a Likert-type scale, each trait would be evaluated singularly, i.e. a respondent would see the item "I enjoy parties." and agree or disagree with it to whatever degree reflected his/her preferences.
If the same traits were evaluated on an ipsative measure, respondents would be forced to choose between the two, i.e. a respondent would see the item "Which of these do you agree with more strongly? a) I like parties. b) I keep my workspace neat and tidy." Ipsative measures may be more useful for evaluating traits within an individual, whereas Likert-type scales are more useful for evaluating traits across individuals. Additionally, ipsative measures may be useful in identifying faking.
Read more about this topic: Ipsative
Famous quotes containing the word psychology:
“We have lost the art of living; and in the most important science of all, the science of daily life, the science of behaviour, we are complete ignoramuses. We have psychology instead.”
—D.H. (David Herbert)
“Idleness is the beginning of all psychology. What? Could it be that psychology is—a vice?”
—Friedrich Nietzsche (1844–1900)
“Whatever else American thinkers do, they psychologize, often brilliantly. The trouble is that psychology only takes us so far. The new interest in families has its merits, but it will have done us all a disservice if it turns us away from public issues to private matters. A vision of things that has no room for the inner life is bankrupt, but a psychology without social analysis or politics is both powerless and very lonely.”
—Joseph Featherstone (20th century)