Promotion and Singles
It was reported that the album had a budget of twenty five million dollars set aside for promotion. To help promote the album, a special 30th Anniversary celebration at Madison Square Garden occurred in September 2001 to mark Jackson's 30th year as a solo artist. The singer performed a song from Invincible and marked his first appearance onstage alongside his brothers for the first time since The Jacksons' Victory Tour in 1984. The show also featured performances by Britney Spears, Mýa, Usher, Whitney Houston, Tamia, 'N Sync, and Slash, among other artists. The show aired on CBS in November 2001, as a two-hour television special.
The album spawned three singles, "You Rock My World", "Cry" and "Butterflies". "Cry" was released outside the United States. "Butterflies" did not have a music video. The album's lead single, "You Rock My World," peaked within the top ten on the Billboard Hot 100 Singles Chart, and at number ten in its third week of release. The song was more successful internationally, mainly charting within the top five and charted within the top ten in twelve territories. "You Rock My World" peaked at number one France, and number two in Norway, Finland, Denmark, Belgium as well as number three in Italy, number four in Australia, and five in Sweden and Switzerland.
The album's third single, "Butterflies", was released in early January 2002. It peaked within the top twenty at number fourteen on the Billboard Hot 100 and at number two for five weeks on the Hot R&B/Hip-Hop Singles Chart. Internationally, "Cry" mainly charted within the top forty; the song's most successful territories were Spain, Denmark, France and Belgium, charting at number six, sixteen, thirty and thirty one. "Heaven Can Wait" also charted at the bottom of the R&B/Hip-Hop Charts, at number seventy two due to radio airplay without an official release; the song did not chart internationally. "Unbreakable" was supposed to be released as a single, but was cancelled for unspecified reasons.
Read more about this topic: Invincible (Michael Jackson album)
Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)