Promotion
Invaders Must Die was chosen as the lead single from the album of the same name, and was released from the band's website as a free digital download on 26 November 2008. The download was announced in a newsletter sent to fans on 24 November, and first aired on Zane Lowe's Radio 1 show as the 'Hottest Record in the World' of the same day it was released. Although it was not released as a commercial single, the song peaked at #49 in the UK Singles Chart, whilst the Chase and Status remix reached #53 in the Australian ARIA Singles Chart and #7 in the ARIA Dance Chart.
"Omen" debuted at #1 on the Canadian Singles Chart during the week of 25 February 2009, peaked at #4 in the UK. In Australia, the song debuted at #83. The song was later voted as the "Best Single" at the 2009 Kerrang! Awards.
The single that followed, "Warrior's Dance", was released on 11 May 2009. The digital version of the single was released on 17 April 2009 in Australia as an iTunes exclusive, while the "Edit" version with none of the remixes is also available. When released there, however, the song was titled incorrectly and the download was actually a song from the Britpop band Placebo; this issue was fixed shorty after its release. Three downloadable remixes of "Warrior's Dance" were sold via the group's website, while an extra remix was exclusive to iTunes. The song peaked at #9 on the UK Singles Chart.
"Take Me to the Hospital", released on 31 August 2009, was the final commercially-released single from the album. It was remixed six times, with the "Wreckage" mix being a collaboration with Josh Homme. The song debuted at #38 in the UK Singles Chart and topped the UK Dance Chart.
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Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)