Operations
Interpublic operates in more than 90 countries worldwide. It has three global brands that provide integrated, large-scale advertising and marketing solutions for clients – McCann Worldgroup, Draftfcb, and Lowe and Partners Worldwide – as well as a number of domestic integrated agencies and global media networks.
Interpublic has agencies that serve as marketing specialists across a range of channels. These include corporate branding (ex. FutureBrand), experiential marketing (ex. Jack Morton), sports marketing (ex. Octagon), public relations specialists (ex. Weber Shandwick and GolinHarris), healthcare communications (ex. McCann Erickson Healthcare) and digital agencies (ex. R/GA).
In 2008, Interpublic created a management entity called Mediabrands to oversee its two global media networks, Initiative and Universal McCann (now known as UM), which provide specialized services in media planning and buying, market intelligence and return-on-marketing investment analysis for clients.
Some Interpublic companies include:
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Read more about this topic: Interpublic Group Of Companies
Famous quotes containing the word operations:
“Plot, rules, nor even poetry, are not half so great beauties in tragedy or comedy as a just imitation of nature, of character, of the passions and their operations in diversified situations.”
—Horace Walpole (1717–1797)
“There is a patent office at the seat of government of the universe, whose managers are as much interested in the dispersion of seeds as anybody at Washington can be, and their operations are infinitely more extensive and regular.”
—Henry David Thoreau (1817–1862)
“It may seem strange that any road through such a wilderness should be passable, even in winter, when the snow is three or four feet deep, but at that season, wherever lumbering operations are actively carried on, teams are continually passing on the single track, and it becomes as smooth almost as a railway.”
—Henry David Thoreau (1817–1862)