Internet in Thailand - Internet Service Providers

Internet Service Providers

Rights to operate as an Internet service provider in Thailand are granted by the NTC (National Telecommunications Council).

Most of broadband Internet access in Thailand is offered through ADSL technology. Previously before 2002, broadband Internet access was offered at more than 25,000 Baht a month for a typical speed of 256 kbit/s. Later in 2002, TOT sparked a low-cost broadband Internet war that caused rapid growth in broadband Internet demands and has changed the way all the ISPs operate. With a ground-breaking price for an unlimited 256 kbit/s, TOT gained its popularity among online gamers in Thailand. However, TOT was unable to provide services to the majority of people in Bangkok due to the fact that half of the fixed line telephone system was operated by Telecom Asia Co.,Ltd (now known as True Corp) under a concession. At the same time, Asia InfoNet has started its own ADSL service with a "free online game airtime" strategy since they also operate Ragnarok Online, the most famous online game at that time. Outside of Bangkok, TT&T teamed up with CAT Telecom to provide unlimited 2 Mbit/s ADSL service after three months of operation.

It is commonly believed that the popularity of online gaming at that time was the ignition for the demands of broadband Internet in Thailand.

Most broadband Internet users in Thailand complain about the ISPs not being able to provide the speeds they promised. Many Internet service providers have high contention ratios on home ADSL packages, sometimes up to 1:50. There was also limited international bandwidth due to CAT Telecom being the sole provider of international Internet gateway, but this has improved since the liberalization of Internet gateway operations in 2005. At that time, most ISPs focus on expanding their domestic connections to accommodate online gaming demands. This led to a come-back of premium ADSL packages at a higher price point for premium home users and corporate customers. Although many users still argue that these packages will still not improve the international bandwitdh availability for home users. Internet service providers are usually also criticized for throttling BitTorrent traffic.

Recently, there were dramatic increases in international bandwidth after the NTC authorized more ISPs to set up their own international Internet gateways to cope with the growth in demand for contents requiring higher bandwidth.

In early 2009, Jasmine International launched ADSL services under the '3BB' brand in major cities offering speeds up to 3 Mbit/s for 590 Baht. This prompted True Internet to expand their services to 8 Mbit/s from 5 Mbit/s and matched 3BB prices.

In mid 2009, 3BB offers minimum speed 4 Mbit/s for 590 Baht and expand their services from 8 Mbit/s to 10 Mbit/s 1,490 Baht / month, prompting True Internet to temporarily offer free upgrades for current 8 Mbit/s users to 12 Mbit/s. All of Maxnet's customers were also transferred to 3BB as part of the TT&T debt rehabilitation plan proposed by the debt holders. As of October 2009, True offers speeds up to 16 Mbit/s.

TOT and ADC have a local loop unbundling agreement allowing for ADC to provide ADSL services on TOT phone lines. Since most telephone wires in major cities are still on poles and not underground, there is no limit to how many phone lines can enter a building. This has prompted for many Internet service providers to offer DSL services without any phone services. A new wire is simply run to the premises requiring the service, bypassing the need for any further local loop unbundling agreements.