Background
In May, 1965, Allen Ginsberg arrived at Better Books, London, and offered to read anywhere for free.
Shortly after his arrival, he gave a reading at Better Books, which was described by Jeff Nuttall as "the first healing wind on a very parched collective mind". Tom McGrath wrote "This could well turn out to have been a very significant moment in the history of England - or at least in the history of English Poetry".
Shortly after Ginsberg's reading at Better Books, plans were hatched for the International Poetry Incarnation.
Read more about this topic: International Poetry Incarnation
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