V-Commerce
In April 2012, Canadian fashion retailer ssense.com released an interactive music video, featuring Iggy Azalea, Diplo and FKi, which was conceived from the outset as a marriage of art and commerce. All the styles featured in the video could be bought by clicking on the stars wearing them at any time the viewer saw an 'S' tag. The video was discussed on fashion blogs and in print
SSENSE used wireWAX interactive video tool to create the video, the same technology used by Rip Curl, Nike and Tommy Hilfiger in V-Commerce projects.
Hong Kong company "Hkomall" implemented interactive video demonstration using ClickBerry interactive technology to promote fashion in music videos.
In November 2012, Cinsay launched its commerce site, MyCinsay.com which features small businesses and large retailers like Neiman Marcus and Wet Seal. Merchants have the ability to include products and services inside their videos which are then made available on the web, mobile devices or embedded on social media sites.
Read more about this topic: Interactive Video