PC Identification Mark
In creating the new box size the IEMA found itself in the unlikely position of platform guardian (where each console platform had a first-party publisher to oversee standardization matters, PC games by their very nature did not). As such, the industry pressured the organization to develop a platform identification mark which would unify the display and focus the customer's brand perception. Again the IEMA worked with publishers to create a new standard "PC" icon, and would provide its use on a royalty-free basis to the industry.
Read more about this topic: Interactive Entertainment Merchants Association
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“There is a close tie of affection between sovereigns and their subjects; and as chaste wives should have no eyes but for their husbands, so faithful liegemen should keep their regards at home and not look after foreign crowns. For my part I like not for my sheep to wear a strangers mark nor to dance after a foreigners whistle.”
—Elizabeth I (15331603)