PC Identification Mark
In creating the new box size the IEMA found itself in the unlikely position of platform guardian (where each console platform had a first-party publisher to oversee standardization matters, PC games by their very nature did not). As such, the industry pressured the organization to develop a platform identification mark which would unify the display and focus the customer's brand perception. Again the IEMA worked with publishers to create a new standard "PC" icon, and would provide its use on a royalty-free basis to the industry.
Read more about this topic: Interactive Entertainment Merchants Association
Famous quotes containing the word mark:
“The mark of a true politician is that he is never at a loss for words because he is always half-expecting to be asked to make a speech.”
—Richard M. Nixon (b. 1913)