Advertiser Controlled Aspects
Various aspects of Internet advertising are under the control of the advertiser. Most of these variables include structural elements, such as ad types, formats and features. This does not mean that consumers never control the structure of the interactive ads. Banner Ads, sponsorship, hyperlinks and non-carrier websites are examples of advertiser controlled interactive advertising.
Read more about this topic: Interactive Advertising
Famous quotes containing the words controlled and/or aspects:
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