The intention economy is an approach to viewing markets and economies focusing on buyers as a scarce commodity. The consumers' intent to buy drives the production of goods to meet their specific needs. It is also the title of Doc Searls book: The Intention Economy: When Customers Take Charge published in May, 2012.
Famous quotes containing the words intention and/or economy:
“A good intention clothes itself with sudden power. When a god wishes to ride, any chip or pebble will bud and shoot out winged feet and serve him for a horse.”
—Ralph Waldo Emerson (1803–1882)
“The counting-room maxims liberally expounded are laws of the Universe. The merchant’s economy is a coarse symbol of the soul’s economy. It is, to spend for power, and not for pleasure.”
—Ralph Waldo Emerson (1803–1882)