Overview
Intelligent Giving aimed to raise public interest in charitable giving and advised donors how to make the most satisfactory use of their money. It was one of several organisations, including New Philanthropy Capital (UK) and Charity Navigator (US), that formed for this purpose, and it operated in a relatively new sector in the not-for-profit arena. It sought to bring its findings to as wide a readership as possible, employing chatty and casual English on its website and issuing timely press releases of charity-related material. The authors aligned themselves with donors, not with the charity fundraising community. The organisation was a company limited by guarantee and itself gained charitable status in 2008.
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