Integrated media is a new form of media content creation that cohesively integrates content and context across multiple platforms, such as web, film, print, audio, live event, etc. It includes traditional content, branding, branded content, storytelling, advertising, product packaging, and more. Integrated media content and products can be created or launched for a company or individual.
The goal of an integrated media content, or product launch, is to create a unified message with a defined timeline for a company or individual that is holistically developed and produced across multiple platforms.
Famous quotes containing the words integrated and/or media:
“Science is intimately integrated with the whole social structure and cultural tradition. They mutually support one other—only in certain types of society can science flourish, and conversely without a continuous and healthy development and application of science such a society cannot function properly.”
—Talcott Parsons (1902–1979)
“The media no longer ask those who know something ... to share that knowledge with the public. Instead they ask those who know nothing to represent the ignorance of the public and, in so doing, to legitimate it.”
—Serge Daney (1944–1992)