Integrated media is a new form of media content creation that cohesively integrates content and context across multiple platforms, such as web, film, print, audio, live event, etc. It includes traditional content, branding, branded content, storytelling, advertising, product packaging, and more. Integrated media content and products can be created or launched for a company or individual.
The goal of an integrated media content, or product launch, is to create a unified message with a defined timeline for a company or individual that is holistically developed and produced across multiple platforms.
Famous quotes containing the words integrated and/or media:
“Science is intimately integrated with the whole social structure and cultural tradition. They mutually support one other—only in certain types of society can science flourish, and conversely without a continuous and healthy development and application of science such a society cannot function properly.”
—Talcott Parsons (1902–1979)
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)