Reaction
Innerstate premiered on February 21, 2007, at the Directors Guild of America Theater in New York, NY. Throughout the course of the premiere and local screenings, Innerstate attracted the attention of national and regional media including The New York Times, CNBC, Philadelphia Inquirer, Boston Herald, The Dallas Morning News and the Atlanta Journal Constitution. In addition, the film enjoyed a strong presence in patient blogs and forums as well as on YouTube where thousands have viewed the trailer.
The National Psoriasis Association approved of the film, calling it "a great way to get the word out about the disease" and "fair and balanced". They had previously distributed a film, My Skin's on Fire by Fred Finkelstein, which was part-financed by another pharmaceutical company, Genentech.
As press became aware that the film was supported by Centocor, Inc., initial coverage focused on skepticism surrounding the pharmaceutical industry and whether this documentary might be a veiled attempt at direct-to-consumer advertising. Following the premiere and several screenings in cities throughout the country, the focus of the media coverage shifted to the personal stories of the subjects in the film, as well as the millions of people living with similar chronic diseases.
Read more about this topic: Innerstate
Famous quotes containing the word reaction:
“Christianity was only a very strong and singularly well-timed Salvation Army movement that happened to receive help from an unusual and highly dramatic incident. It was a Puritan reaction in an age when, no doubt, a Puritan reaction was much wanted; but like all sudden violent reactions, it soon wanted reacting against.”
—Samuel Butler (1835–1902)
“In a land which is fully settled, most men must accept their local environment or try to change it by political means; only the exceptionally gifted or adventurous can leave to seek his fortune elsewhere. In America, on the other hand, to move on and make a fresh start somewhere else is still the normal reaction to dissatisfaction and failure.”
—W.H. (Wystan Hugh)
“More and more, when faced with the world of men, the only reaction is one of individualism. Man alone is an end unto himself. Everything one tries to do for the common good ends in failure.”
—Albert Camus (1913–1960)