Informative advertising is advertising that is carried out in an informative manner. The idea is to give the ad the look of an official article to give it more credibility. Also, informative ads tend to help generate a good reputation.
In some circumstances a business might be required to run informative advertising as part of resolving a law suit. Tobacco companies are one of the more notable examples of this.
Alcohol producers have been running advertisements with the general message being don't drive drunk.
Some unions and trade organisations have run informative advertisements to promote public awareness of what they see as the value of their organization.
Governments agencies use this form of advertising. California State Highway Patrol ran a "click-it or ticket" campaign explaining the risks involved in not using a seat belt.
Famous quotes containing the words informative and/or advertising:
“It is not enough to demand insight and informative images of reality from the theater. Our theater must stimulate a desire for understanding, a delight in changing reality. Our audience must experience not only the ways to free Prometheus, but be schooled in the very desire to free him. Theater must teach all the pleasures and joys of discovery, all the feelings of triumph associated with liberation.”
—Bertolt Brecht (1898–1956)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)