Infoganda - History

History

It was explained to a large audience by Rob Corddry on The Daily Show with Jon Stewart on March 17, 2004. The Daily Show use of the word infoganda was in reference to a U.S. government video released in early March 2004 to many local television stations. The video featured a short report in local television news format that provided information about recent revisions to prescription drug coverage provided by Medicare.

Infoganda is a relatively new phenomenon. However, many historical instances of propaganda were very close to being infoganda. Filmed news reports of World War II, the Korean War, and other wars can be seen as having carried propaganda in a news format.

However, despite superficial similarities with propaganda, the term infoganda refers to a very peculiar kind of propaganda. The infomercial format that has developed in the U.S. since 1990 has a specific format, which includes fabricated names for the reporters, scripted interviews with other supposedly neutral people, a maximum use of authority-projecting (costumed) professionals (doctors, lawyers, etc.), the use of statistics in the same way that news organizations use it, and other similarities to local news. Infoganda is the use of this format to sell propaganda to the viewers.

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