Influence: Science and Practice - Liking

Liking

People are more likely to agree to offers from people whom they like.

There are several factors that can influence people to like some people more than others:

  • Physical attractiveness can give people a "halo" effect whereby others are more likely to trust them and think of them as smarter and more talented.
  • People tend to like people who are most like themselves.
  • People tend to like those who pay them compliments.
  • People who they are forced to cooperate with to achieve a common goal tend to form a trust with those people.
  • People tend to like people that make them laugh. For example, think about how many lectures start with a joke.

Any one of the above methods may not help influence people, but used in combination, their effects can be magnified.

Read more about this topic:  Influence: Science And Practice

Famous quotes containing the word liking:

    Good discipline is more than just punishing or laying down the law. It is liking children and letting them see that they are liked. It is caring enough about them to provide good, clear rules for their protection.
    Jeannette W. Galambos (20th century)

    “But there’s always been rich and poor, and that’s all there is to it. And us two won’t change it, either.”
    The carpenter calmly puffs away: “Only the ones that likes it ought to be poor. Let the others have a try at it first. I ain’t got no liking for it. A fellow gets tired of it after a while.”
    Alfred Döblin (1878–1957)

    My father is one of the few men I know who say they do not like Shakespeare. He says “Shakespeare is so very coarse.” I could forgive my father for not liking Shakespeare if it was only because Shakespeare wrote poetry, but this is not the reason. He says he likes Tennyson and this gravely aggravates his offence.
    Samuel Butler (1835–1902)