Commitment and Consistency
People have a general desire to appear consistent in their behaviour. People generally also value consistency in others.
Compliance professionals can exploit the desire to be consistent by having someone make an initial, often small, commitment. Requests can then be made that are in keeping with this initial commitment.
People also have a strong desire to stand by commitments made by providing further justification and reasons for supporting them. This pattern of behaviour toward or resulting in a negative outcome is called escalation of commitment.
Read more about this topic: Influence: Science And Practice
Famous quotes containing the words commitment and/or consistency:
“A two-parent family based on love and commitment can be a wonderful thing, but historically speaking the “two-parent paradigm” has left an extraordinary amount of room for economic inequality, violence and male dominance.”
—Stephanie Coontz (20th century)
“All religions have honored the beggar. For he proves that in a matter at the same time as prosaic and holy, banal and regenerative as the giving of alms, intellect and morality, consistency and principles are miserably inadequate.”
—Walter Benjamin (1892–1940)