Infinity On High - Promotion

Promotion

Promotion for the album began in November 2006 with the band performing "This Ain't a Scene, It's an Arms Race" for the first time at the American Music Awards on November 21. The song was shipped to radio the same night as the performance. In the week following the performance, the single was the top added track at Pop and Alternative radio. The band then began the Friends or Enemies Tour in January 2007 to build interest in the album. The tour consisted of intimate club shows in fifteen cities throughout the United States, with New Found Glory, The Early November, Permanent Me and Lifetime. Two weeks before Infinity on High was released, the album was leaked online, which led to rumors on the band's message boards that the album would be released a week early. Although these rumors were incorrect, Fall Out Boy responded to the leak by including an exclusive live EP, Leaked in London, recorded in London's Hammersmith Palais at their sold-out show on January 29, 2006, with each purchase to encourage fans to buy the album. The EP could be downloaded from the band's website between Tuesday, February 6, 2007 and Tuesday, February 13, 2007 using CDPass software along with inserting a physical copy of Infinity on High into the CD-ROM drive of one's computer.

On February 6, 2007, the day of the album's release, Fall Out Boy played three free shows, each in a different city in the United States. The day started with a morning performance in Times Square in New York City, followed by a gig in the band's hometown of Chicago, and then a late-night show in Los Angeles. In March 2008, Fall Out Boy attempted to enter the The Guinness Book of World Records for being the only band to perform in all seven continents in nine months, planning to perform in Antarctica for an audience of scientists while working with Greenpeace to raise awareness about global warming. However, the group was unable to make the flight from Punta Arenas, Chile to Antarctica due to poor weather. Instead, Wentz and Stump went on to break the world record for the most interviews conducted by a duo in a 24-hour period, setting the mark at seventy-four.

To promote the album after its release, Fall Out Boy embarked on an extensive tour schedule, with concerts across the United States, Canada, Australia, New Zealand, South Africa, Europe and Asia. It began with the 2007 Honda Civic Tour with Paul Wall, +44, The Academy Is..., and Cobra Starship. The tour was originally planned to begin on April 18, 2007 but the band decided to postpone the date until May 11, citing health issues and exhaustion. Wentz stated "It's a health issue, but not a health issue that anyone needs to worry about. It's not life-threatening, it's more about being overworked and worn down." In honor of the tour, the group designed a custom Honda Civic Hybrid which was given away to a fan in a contest. Wentz described the tour as "our biggest show ever", with Stump adding that "We've been working really hard to make this show look and sound the best it's ever been for Fall Out Boy." For a Kiss-inspired fan contest, Wentz's brother created prints of images based on the record, created with ink mixed with the band members' blood. The band gave away prints to winners at every stop on the Honda Civic Tour. Wentz hoped that the contest would serve to " some light on the much-needed support for blood drives." A live concert CD and DVD recorded at a show in Phoenix was later released in 2008, entitled Live in Phoenix.

The band also headlined the Young Wild Things Tour, an international arena tour featuring Gym Class Heroes, Plain White T's and Cute Is What We Aim For. Of the thirty one dates, twenty nine were in the US with two in Canada. The tour was inspired by Maurice Sendak's 1963 children's book Where the Wild Things Are, and included sets designed by artist Rob Dobi containing images from the book. Commenting on the decision to incorporate elements from the book, Wentz explained "Where the Wild Things Are is a great narrative. It encapsulates pretty much every FOB song ever written: You know, tantrums and monster islands and all."