Industrial marketing (or business to business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.
Read more about Industrial Marketing: Industrial, or Business To Business (B2B) Marketing, Blurring Between B2B and B2C, Competitive Tendering, Bidding Process, Non-tender Purchasing, Developing A Sales Strategy/solution Selling/technical Selling, From Cannon Fodder To Preferred Tenderer, The Key Features of A Successful Industrial Sales Organisation, The Internet and B2B Marketing
Famous quotes containing the word industrial:
“The basis on which good repute in any highly organized industrial community ultimately rests is pecuniary strength; and the means of showing pecuniary strength, and so of gaining or retaining a good name, are leisure and a conspicuous consumption of goods.”
—Thorstein Veblen (1857–1929)