Industrial marketing (or business to business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.
Read more about Industrial Marketing: Industrial, or Business To Business (B2B) Marketing, Blurring Between B2B and B2C, Competitive Tendering, Bidding Process, Non-tender Purchasing, Developing A Sales Strategy/solution Selling/technical Selling, From Cannon Fodder To Preferred Tenderer, The Key Features of A Successful Industrial Sales Organisation, The Internet and B2B Marketing
Other articles related to "industrial marketing, marketing, industrial":
... The idea that marketing can potentially eliminate the need for sales people depends entirely on context ... situations however, for many B2B transactions (for example, those involving industrial organizations) this is mostly impossible ...
Famous quotes containing the word industrial:
“Coal is a portable climate. It carries the heat of the tropics to Labrador and the polar circle; and it is the means of transporting itself whithersoever it is wanted. Watt and Stephenson whispered in the ear of mankind their secret, that a half-ounce of coal will draw two tons a mile, and coal carries coal, by rail and by boat, to make Canada as warm as Calcutta, and with its comfort brings its industrial power.”
—Ralph Waldo Emerson (18031882)