Statistics
According to surveys by QMedia and Triad Consulting Group:
- 85% of long-distance travellers recalled some type of inflight advertising or promotional material. The figures were higher for business class and high frequency passengers.
- 86% of customers are flying in a positive mood, and are hence more likely to be receptive to advertising messages.
- On flights of over an hour, 9 out of 10 airline passengers used their tray for 15 minutes or more. In short flights of an hour or less, the figure stood at 82%
- 92% of airline passengers were still able to recall advertising messages a few hours after arrival.
Read more about this topic: In-flight Advertising
Famous quotes containing the word statistics:
“O for a man who is a man, and, as my neighbor says, has a bone in his back which you cannot pass your hand through! Our statistics are at fault: the population has been returned too large. How many men are there to a square thousand miles in this country? Hardly one.”
—Henry David Thoreau (1817–1862)
“and Olaf, too
preponderatingly because
unless statistics lie he was
more brave than me: more blond than you.”
—E.E. (Edward Estlin)
“He uses statistics as a drunken man uses lamp-posts—for support rather than illumination.”
—Andrew Lang (1844–1912)