Evolution
After a long period of slow growth, the volume of traveler-targeted ads is set to positively explode as airlines look to advertising to pump up their bottom lines.
The European discount airline Ryanair uses in-flight advertising on overhead bins, seatbacks, airsick bags, and on the sides of its jets.
The U.S. airline US Airways displays ads on tray tables and on airsickness bag.
In the latest move, a lot of airlines have signed up with companies like Sojern or Ink to have ads published on the boarding passes online customers print on their home computers. The latest one is Cebu Pacific.
Read more about this topic: In-flight Advertising
Famous quotes containing the word evolution:
“The evolution of sense is, in a sense, the evolution of nonsense.”
—Vladimir Nabokov (1899–1977)
“The more specific idea of evolution now reached is—a change from an indefinite, incoherent homogeneity to a definite, coherent heterogeneity, accompanying the dissipation of motion and integration of matter.”
—Herbert Spencer (1820–1903)
“By contrast with history, evolution is an unconscious process. Another, and perhaps a better way of putting it would be to say that evolution is a natural process, history a human one.... Insofar as we treat man as a part of nature—for instance in a biological survey of evolution—we are precisely not treating him as a historical being. As a historically developing being, he is set over against nature, both as a knower and as a doer.”
—Owen Barfield (b. 1898)