In-flight Advertising - Boarding Passes Advertising

Boarding Passes Advertising

Boarding pass advertising relies on the use of targeted advertising technologies. When the passenger checks on-line he has the possibility to click on the various ads and suggestions suggested on the boarding pass. When travelers print their boarding passes, the ads will automatically be printed, too. Fliers can, however, click a box to prevent the ads from being printed.

The ads are used by airlines to increase revenue and for advertisers to target travelers down to their departure city and destination.