Boarding Passes Advertising
Boarding pass advertising relies on the use of targeted advertising technologies. When the passenger checks on-line he has the possibility to click on the various ads and suggestions suggested on the boarding pass. When travelers print their boarding passes, the ads will automatically be printed, too. Fliers can, however, click a box to prevent the ads from being printed.
The ads are used by airlines to increase revenue and for advertisers to target travelers down to their departure city and destination.
Read more about this topic: In-flight Advertising
Famous quotes containing the words passes and/or advertising:
“What passes for identity in America is a series of myths about one’s heroic ancestors. It’s astounding to me, for example, that so many people really seem to believe that the country was founded by a band of heroes who wanted to be free. That happens not to be true. What happened was that some people left Europe because they couldn’t stay there any longer and had to go someplace else to make it. They were hungry, they were poor, they were convicts.”
—James Baldwin (1924–1987)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)