Boarding Passes Advertising
Boarding pass advertising relies on the use of targeted advertising technologies. When the passenger checks on-line he has the possibility to click on the various ads and suggestions suggested on the boarding pass. When travelers print their boarding passes, the ads will automatically be printed, too. Fliers can, however, click a box to prevent the ads from being printed.
The ads are used by airlines to increase revenue and for advertisers to target travelers down to their departure city and destination.
Read more about this topic: In-flight Advertising
Famous quotes containing the words passes and/or advertising:
“What passes for identity in America is a series of myths about one’s heroic ancestors. It’s astounding to me, for example, that so many people really seem to believe that the country was founded by a band of heroes who wanted to be free. That happens not to be true. What happened was that some people left Europe because they couldn’t stay there any longer and had to go someplace else to make it. They were hungry, they were poor, they were convicts.”
—James Baldwin (1924–1987)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)