Boarding Passes Advertising
Boarding pass advertising relies on the use of targeted advertising technologies. When the passenger checks on-line he has the possibility to click on the various ads and suggestions suggested on the boarding pass. When travelers print their boarding passes, the ads will automatically be printed, too. Fliers can, however, click a box to prevent the ads from being printed.
The ads are used by airlines to increase revenue and for advertisers to target travelers down to their departure city and destination.
Read more about this topic: In-flight Advertising
Famous quotes containing the words passes and/or advertising:
“In our era, the road to holiness necessarily passes through the world of action.”
—Dag Hammarskjöld (1905–1961)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)