Boarding Passes Advertising
Boarding pass advertising relies on the use of targeted advertising technologies. When the passenger checks on-line he has the possibility to click on the various ads and suggestions suggested on the boarding pass. When travelers print their boarding passes, the ads will automatically be printed, too. Fliers can, however, click a box to prevent the ads from being printed.
The ads are used by airlines to increase revenue and for advertisers to target travelers down to their departure city and destination.
Read more about this topic: In-flight Advertising
Famous quotes containing the words passes and/or advertising:
“we are the circle of the crazy ladies
who sit in the lounge of the mental house
and smile at the smiling woman
who passes us each a bell,”
—Anne Sexton (1928–1974)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)