Sponsoring
Cussons Imperial Leather sponsored the XVII Commonwealth Games, held in Manchester in 2002. In 2004 Imperial Leather sponsored the TV show Ant & Dec's Saturday Night Takeaway. In 2004 Imperial Leather also sponsored a model cow called Imperial Heifer. The cow was on public display in Manchester. The model was later sold at auction with money donated to the Manchester Kids charity.
In 2004, Imperial Leather sponsored a theme park ride called The Flume which opened at Alton Towers. Also, in 2006 The Bubbleworks was opened at Chessington World of Adventures sponsored by the company. Both rides have the same 'bath time with attitude' theme with many rubber ducks. Original Source, another PZ Cussons product sponsored a ride called Tidal Wave at Thorpe Park. The contract with the rides ended in 2009, the rides had all of the Imperial Leather logos removed. Sponsorship was also on the players' chairs at the 2011 Australian Tennis Open in Melbourne won by Novak Djokovic against Andrew Murray of Scotland UK
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