In Imperial Group v. Philip Morris, 1982 FSR 72, the plaintiff endeavoured to register the trade mark "MERIT" for cigarette products, but was unable to do so on the grounds that the trade mark was too descriptive. Instead, it registered the mark "NERIT", without any intention of using the mark, but in order to prevent other traders from using the mark "MERIT" because it would be considered too similar to the registered mark "NERIT". The intention was to obtain a de facto monopoly over the unregisterable mark "MERIT".
The defendant began using the mark "MERIT" for cigarettes and was sued by the plaintiff for infringing its mark "NERIT".
The court struck down the registration for "NERIT" on the basis that the plaintiff had no genuine intention to use the mark (despite some "trivial and insubstantial" efforts at launching a NERIT-branded product).
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“Their bodies are buried in peace; but their name liveth for evermore.”
—Apocrypha. Ecclesiasticus, 44:14.
The line “their name liveth for evermore” was chosen by Rudyard Kipling on behalf of the Imperial War Graves Commission as an epitaph to be used in Commonwealth War Cemeteries. Kipling had himself lost a son in the fighting.
“Remember that the peer group is important to young adolescents, and there’s nothing wrong with that. Parents are often just as important, however. Don’t give up on the idea that you can make a difference.”
—The Lions Clubs International and the Quest Nation. The Surprising Years, I, ch.5 (1985)
“I know a little garden-close
Set thick with lily and red rose,
Where I would wander if I might
From dewy dawn to dewy night,”
—William Morris (1834–1896)