The impact bias, a form of which is the durability bias, in affective forecasting, is the tendency for people to overestimate the length or the intensity of future feeling states.
In other words, people seem to think that if disaster strikes it will take longer to recover emotionally than it actually does. Conversely, if a happy event occurs, people overestimate how long they will emotionally benefit from it.
Daniel Gilbert and Timothy Wilson first identified this bias, and proposed the name change to refer more broadly to all forms of emotional "impact", including durability as well as intensity, and the rate of ascension and descension, etc. Daniel Kahneman has also contributed research on this cognitive bias.
A possible explanation for the impact bias is given by the theory of cognitive dissonance: most times people are very good at reducing cognitive dissonance, but, since it happens unconsciously, do not know it. Another explanation is 'focalism', the tendency in affective forecasting to neglect the influence of other activities in minimizing one event's impact.
Other articles related to "bias, impact bias, impact":
... originally coined the term "immune neglect" (or "immune bias") to describe a function of the psychological immune system ... with better coping strategies should have a bigger impact bias, or a greater difference between their predicted and actual outcome ... who generally coped with their emotions instead of avoiding them would have a greater impact bias when predicting how they’d feel if their team lost the game ...
... research has found that working memory and the perceived importance of a future event increase impact bias, but only for some individuals ... Asian cultures exhibit less susceptibility to both impact bias and focalism ... has also investigated motivational components of affective forecasting, suggesting that impact bias may be a result of an effort to motivate ourselves towards achieving goals ...
... across various populations and situations is the impact bias, which is the tendency to overestimate the emotional impact of a future event, whether in terms of intensity or duration ... Impact bias, including impact and durability bias findings are both robust and reliable errors found in affective forecasting ... Impact bias has also been found in retroactive assessments of the past events ...
Famous quotes containing the words bias and/or impact:
“The solar system has no anxiety about its reputation, and the credit of truth and honesty is as safe; nor have I any fear that a skeptical bias can be given by leaning hard on the sides of fate, of practical power, or of trade, which the doctrine of Faith cannot down-weigh.”
—Ralph Waldo Emerson (18031882)
“One can describe a landscape in many different words and sentences, but one would not normally cut up a picture of a landscape and rearrange it in different patterns in order to describe it in different ways. Because a photograph is not composed of discrete units strung out in a linear row of meaningful pieces, we do not understand it by looking at one element after another in a set sequence. The photograph is understood in one act of seeing; it is perceived in a gestalt.”
—Joshua Meyrowitz, U.S. educator, media critic. The Blurring of Public and Private Behaviors, No Sense of Place: The Impact of Electronic Media on Social Behavior, Oxford University Press (1985)