Immersive Media - Notable Work

Notable Work

In the 2005 Inaugural Parade of George W. Bush, the U.S. Capitol Police used Immersive Media’s camera on their car for security in the presidential motorcade. IMC cameras were also used for the 2009 inauguration of President Barack Obama.

Immersive Media had a camera underwater to survey coral reefs in Fiji with the Planetary Coral Reef Foundation in 2007.

In May 2007, Immersive Media’s imagery was launched in Google Maps application "Google Street View". Immersive Media’s street-level imagery displayed still-image panoramas of street images, although the actual imagery was collected as a video.

Immersive Media collaborated with the National Geographic Society and the Alaska Whale Foundation for their deployment of Crittercams on Humpback whales in Alaska in 2007.

Adidas used Immersive Media to capture David Beckham's first U.S. soccer game with the Los Angeles Galaxy in the summer of 2007. adidas also incorporated Immersive Media’s imagery in a Fall 2007 marketing campaign titled “Basketball is a Brotherhood”.

During 2007-8 Immersive Media embarked on their most ambitious productions for clients in the United States including Mercedes Benz, Dierks Bentley, NBA Sports, NBC Sports, The Grammy Awards and People Magazine. Unlike their other single camera productions or "collects," the productions during this period were multi-camera productions featuring innovative lighting and sound solutions for 360 video. Post Production during this time period included compositing and visual effects to enhance the video footage which resulted in "story shaped" content and a new approach to film making. The entertainment division succeeded in achieving representation by William Morris Digital and in facilitating the creation of interactive video ad units with EyeWonder.

The Canadian Broadcasting Corporation uses the technology for broadcasting its weekly "Hockey Night in Canada" games.

The destruction in Haiti was covered by IMC after the January 2010 quake. IMC donated its services and the video footage was used on news-gathering websites worldwide, and IMC's technology was covered in special features on CNN. The company similarly covered Chile after its significant earthquake on February 27, 2010.

IMC covered the 2010 Vancouver Olympics on behalf of NBC, providing the TODAY Show viewers exclusive live footage in 360-degrees from behind the scenes of the TODAY set along with other feature segments during the Games.