History
Immersive Media Company was founded in 1994 with a debut in 1995 of the world’s first full motion, fully immersive video movie. The movie featured a basketball game where the camera was placed on a tripod on the court. The video was debuted at the 1995 SIGGRAPH convention in Los Angeles, California.
Between 1994 and 2003, the company focused predominately on research and development.
In 2004, Immersive Media launched the Dodeca System, the first spherical camera that was all digital.
In 2006, IMC launched the GeoImmersive City Collect project, sending Volkswagen Beetles equipped with camera systems to collect georeferenced video of major streets in cities within the United States and Canada.
Initially introduced the 'street view' concept to Google and delivered the first 35 cities which were viewed by more than 75 million people in the first four days. Google subsequently cancelled its agreement with IMC and chose to build its own cameras for its on-going investment in immersive geo-media. Although street view imagery is displayed as stills by Google, IMC originally shot the footage as full-frame video, with backing film stills in .JPG format appearing as the video is paused. This is the method that IMC continues to use today for its street view and aerial coverage of cities.
In 2007, IMC acquired Freestone Systems, Inc. in Dallas, Texas, the manufacturer of the cameras. Their name was changed to IMC Sensors, Inc.
In June 2007, IMC was named to the 2007 TSX Venture 50, a ranking of Canada’s top emerging companies listed on the TSX Venture Exchange.
In 2008, IMC introduced "Patrol View", a military version of its street view technology and services to map Iraq and other theatres of war.
In 2008, IMC innovated new production techniques for entertainment and sports productions culminating with an award winning campaign for Mercedes Benz; as well as producing a rarely seen music video for Grammy nominee Dierks Bentley.
In 2009, IMC's video platform was chosen by MapQuest in the launch of its new '360 View' service.
In 2009, IMC introduced the world's first web-streaming live concert in 360-degree full motion interactive video using its new imLIVE(TM) server. Canada's Much On Demand music channel covered the concert and streamed Much's daily in-studio show.
In 2010, IMC covered the aftermath of the Haiti earthquake. The 360-degree video was covered extensively by CNN International.
In 2010, IMC covered the Vancouver Olympic Games for NBC, most notably webcasting The Today Show live for two hours daily in full 360-degrees. In other sports in 2010, IMC broadcast "Hockey Night in Canada" for Canadian Broadcasting (CBC Sports) live each week of the 2010 hockey season and during the 2010 season play-offs.
In 2010, Immersive Media (Calgary) changed its name to Ember Clear and closed down the Immersive Media operations.
In 2010, Two days after operations were ceased, former executive management of IMC formed Immersive Ventures and produced the 1st ever 360 mobile application for the Black Eyed Peas, BEP360 available on iTunes.
In 2011, Immersive Ventures acquired the assets of Immersive Media Company from EmberClear and relaunched all products and services under the Immersive Media brand.
In 2011, Immersive Media partnered with Livestream to produce the worlds 1st live 360 stream of the Black Eyed Peas Concert from Central Park, New York City.
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