Earliest Usage
Following World War II, Alcoa created an internal "Imagineering" program to encourage innovative usage of aluminum in order to keep up demand.
A Time magazine ad from February 16, 1942, titled "The Place They Do Imagineering" relates the origin,
For a long time we've sought a word to describe what we all work at hard here at Alcoa... IMAGINEERING is the word... Imagineering is letting your imagination soar, and then engineering it down to earth.
Other notable pre-Disney usages include an October 24, 1942 mention in the New York Times in an article titled "Christian Imagineering," a 1944 Oxford English Dictionary entry which cites an advertisement from the Wall Street Journal, and the use by artist Arthur C Radebaugh to describe his work, which was mentioned in the article "Black Light Magic" in the Portsmouth Times, Portsmouth, Ohio, 1947.
Read more about this topic: Imagineering
Famous quotes containing the words earliest and/or usage:
“Late in the afternoon we passed a man on the shore fishing with a long birch pole.... The characteristics and pursuits of various ages and races of men are always existing in epitome in every neighborhood. The pleasures of my earliest youth have become the inheritance of other men. This man is still a fisher, and belongs to an era in which I myself have lived.”
—Henry David Thoreau (1817–1862)
“...Often the accurate answer to a usage question begins, “It depends.” And what it depends on most often is where you are, who you are, who your listeners or readers are, and what your purpose in speaking or writing is.”
—Kenneth G. Wilson (b. 1923)