Earliest Usage
Following World War II, Alcoa created an internal "Imagineering" program to encourage innovative usage of aluminum in order to keep up demand.
A Time magazine ad from February 16, 1942, titled "The Place They Do Imagineering" relates the origin,
For a long time we've sought a word to describe what we all work at hard here at Alcoa... IMAGINEERING is the word... Imagineering is letting your imagination soar, and then engineering it down to earth.
Other notable pre-Disney usages include an October 24, 1942 mention in the New York Times in an article titled "Christian Imagineering," a 1944 Oxford English Dictionary entry which cites an advertisement from the Wall Street Journal, and the use by artist Arthur C Radebaugh to describe his work, which was mentioned in the article "Black Light Magic" in the Portsmouth Times, Portsmouth, Ohio, 1947.
Read more about this topic: Imagineering
Famous quotes containing the words earliest and/or usage:
“In mind, she was of a strong and vigorous turn, having from her earliest youth devoted herself with uncommon ardour to the study of the law; not wasting her speculations upon its eagle flights, which are rare, but tracing it attentively through all the slippery and eel-like crawlings in which it commonly pursues its way.”
—Charles Dickens (1812–1870)
“I am using it [the word ‘perceive’] here in such a way that to say of an object that it is perceived does not entail saying that it exists in any sense at all. And this is a perfectly correct and familiar usage of the word.”
—A.J. (Alfred Jules)