Comparison With Activision
Imagic was similar to Activision in many ways; they used a distinctive and easily recognizable style of cartridge housing (which included the company name embossed in the plastic), offered patches to players who sent in proof of a high score, and were renowned in the Atari community for featuring a high standard of audiovisual design in their games. Also like Activision, they were sued by Atari; the industry giant sued Imagic over Demon Attack because of its resemblance to Phoenix, to which Atari had the exclusive home-version rights. The case was settled out of court, and Demon Attack went on to be ported to more consoles and home computers than any other game of its time. Unlike Activision, who had a policy that games should look/play the same on all consoles, Imagic believed that games should take advantage of a console's strengths.
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