EMEA
The London Office has worked with over 25 FTSE 100 Companies as well as global brands based overseas. The London Office specialises in strategic marketing research, particularly Brand strategy and positioning, Innovation, Market segmentation, Channel and pricing strategy, Advertising and communication, Category management and Campaign and promotional measures. Their sector expertise includes financial, energy, food and drink, b2b, telecoms, child and youth, government and retail. From London they coordinate research projects across Europe, Middle East and Africa, as well as globally. They take a method neutral approach to solving clients’ problems; the staff has expertise in qualitative, ethnographic and quantitative techniques. They have conducted research in over 30 countries within the EMEA region, with deep experience across a range of sectors.
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