IGA (Australian Supermarket Group) - Operations - Western Australia

Western Australia

There are currently three IGA business channels in Western Australia, being Supa IGA, IGA and IGA Xpress. In 2005 Metcash Limited purchased FAL (Foodland Associated Limited). and as part of this purchase the independent network of Dewsons, Dewsons Express, Supa Valu Supermarkets, both previously supplied by FAL Foodland Associated Limited changed their banners to IGA while retaining the same independent ownership. A group of 11 Action supermarkets (previously operated by FAL) was sold to a consortium and these stores now trade as Progressive Supa IGA with metcash still holding a percentage interest in these stores the rest of the other Action Supermarkets where sold to independent grocery operators who trade under Supa IGA. IGA Western Australia's Head Office is still located at 218 Bannister Road Canning Vale. Action consisted of 34 Action stores in Western Australia, and 40 In Queensland and Northern New South Wales. IGA WA has its own marketing program, for example; "Buyers Market for Fresh Produce", "Prize Squeeze" for selected monthly specials, "We're Big On Value" and "Beat the Budget" are major promotions.

IGA Western Australia's slogan is "How the Locals Like it".

IGA channels in WA include IGA X-press: small format convenience stores, IGA: medium format stores which exist mostly in regional and metropolitan areas (often as local general stores), Supa IGA: full service supermarkets, in direct competition with the major chains, and Eziway: small format convenience stores which run similar to IGA X-press.

Foodland Associated Limited's previous store trading names:
Action Supermarkets (Company Owned): Full service supermarkets, in direct competition with the major chains. Action offered full Fresh Produce, Meat, Bakery, Seafood, Deli, Dairy and Grocery departments. Action's previous slogans were "Action Means a great deal", "Packed Full of Great Shopping Ideas" and "Packed Full of Good Taste".
Dewsons: large format stores which existed mostly in regional and metropolitan areas, often as local general stores. Dewsons' previous slogan was "Fresh as the Morning".
Supa Valu/Dewsons Express: medium format stores which existed mostly in regional and metropolitan areas, often as local general stores. Supa Valu's previous slogan was "Your local supermarket", and Dewsons Express' was "Quick and Easy".

Other Previous Trading names which FAL had operated:
Action Supermarkets (Defunct in 2006)
Action Food Barns (Defunct in 2006)
Supa Valu Supermarkets (Defunct in 2006)
Dewsons Supermarkets (Defunct in 2006)
Dewsons Express Supermarkets (Defunct in 2006)
Foodland Supermarkets (Defunct in 2003 all stores transferred to Supa Valu)
Rules Supermarkets (Defunct in 1996 all stores transferred to Dewsons)
Advantage Supermarkets (Defunct in 2000 when Woolworths purchased the 4 stores)
4 Square Supermarkets (Defunct in 2003)
Cheap Foods Supermarkets (Defunct in 1996)
Eziway Food Stores (Currently operating)

IGA Distribution WA also supplies the Farmer Jacks Foodworks supermarkets.

(FAL) Foodland Associated Limited previously owned the largest supermarket group in New Zealand called Progressive Enterprises Limited which operate the Woolworths, Foodtown, Countdown, Fresh Choice and Super Value Supermarkets. In 2006 Progressive was sold to Woolworths Limited Australia at the time FAL was being purchased by Metcash IGA Distribution.

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