Brands
IGA's main store brand is Black and Gold, a generic food brand which also sells in Foodworks and Welcome Mart stores across the country. Items are easily distinguished because of the gold/yellow packaging with the black writing on the item. Alongside the Black and Gold brand is the recently introduced IGA Signature range, which can be identified by its "stylish metallic Signature Band". The new IGA Signature Range brand is similar to the old Foodland Associated Limited (FAL) home brand Signature Range which was stocked in Action, Supa Valu, Dewsons supermarkets across Western Australia. "No Frills" previously Franklins home brand which is now available in all IGA, Supa & Foodland Supermarkets except in Western Australia.
Read more about this topic: IGA (Australian Supermarket Group)
Famous quotes containing the word brands:
“Helios makes all things right:
night brands and chokes
as if destruction broke
over furze and stone and crop.”
—Hilda Doolittle (1886–1961)
“Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The “marketing” immunity of governments is similar to that of the major brands of washing powder.”
—Jean Baudrillard (b. 1929)
“On the other side, the conservative party, composed of the most moderate, able, and cultivated part of the population, is timid, and merely defensive of property. It vindicates no right, it aspires to no real good, it brands no crime, it proposes no generous policy, it does not build, nor write, nor cherish the arts, nor foster religion, nor establish schools, nor encourage science, nor emancipate the slave, nor befriend the poor, or the Indian, or the immigrant.”
—Ralph Waldo Emerson (1803–1882)