PC Identification Mark
In creating the new box size the IEMA found itself in the unlikely position of platform guardian (where each console platform had a first-party publisher to oversee standardization matters, PC games by their very nature did not). As such, the industry pressured the organization to develop a platform identification mark which would unify the display and focus the customer's brand perception. Again the IEMA worked with publishers to create a new standard "PC" icon, and would provide its use on a royalty-free basis to the industry.
Read more about this topic: Iema
Famous quotes containing the word mark:
“Throw the children into the river; civilization has given us too
many.
It is better to die than to grow up and find that you are colored.
Pluck the stars out of the heavens. The stars mark our destiny. The
stars marked my destiny.
I am tired of civilization.”
—Fenton Johnson (1886–1958)