PC Identification Mark
In creating the new box size the IEMA found itself in the unlikely position of platform guardian (where each console platform had a first-party publisher to oversee standardization matters, PC games by their very nature did not). As such, the industry pressured the organization to develop a platform identification mark which would unify the display and focus the customer's brand perception. Again the IEMA worked with publishers to create a new standard "PC" icon, and would provide its use on a royalty-free basis to the industry.
Read more about this topic: Iema
Famous quotes containing the word mark:
“There are no such oysters, terrapin, or canvas-back ducks as there were in those days; the race is extinct. It is strange how things degenerate.... I passed, the other day, the deserted house of Mrs. Gerry, which I used to think so lordly. It stands alone now amid the surrounding sky-scrapers, and reminds me of Don Quixote going out to fight the windmills. It should always remain to mark the difference between the past and the present.”
—M. E. W. Sherwood (1826–1903)