Iceland (supermarket)
Iceland is a supermarket chain in the United Kingdom and Ireland. Iceland's primary product lines include frozen foods, such as frozen prepared meals and frozen vegetables - hence the name of the company. The company has an approximate 1.8% share of the UK food market.
Read more about Iceland (supermarket): History, Diversification, Big Food Group, Expansion, Promotions, Identity and Marketing, Sponsorship, Partnerships, New Face of Iceland