Ice Cream Man (business) - History

History

Ice Cream Man was founded by Matt Allen (aka Ice Cream Man), a resident of Long Beach, California. In the summer of 2004 Allen purchased a 1969 Chevrolet Step-Van in order to work as an ice cream man in Ashland, Oregon. At the end of the summer he decided to give away the leftover inventory to Ashland residents in the venue of an ice cream social at Garfield Park. The novelty of free ice cream garnered the attention of local news media and inspired Allen to base a startup project on the idea.

Ice Cream Man gained major media exposure when it was granted backstage access at the main stage of Lollapalooza 2006. Soon after, Ice Cream Man began receiving interview requests and attention from future sponsors. Since 2006, Ice Cream Man has been a backstage fixture at almost every US rock music festival including Lollapalooza, Sasquatch! Music Festival, Bonaroo, Pitchfork Music Festival, ATP, Austin City Limits, SXSW, and Outside Lands Music Festival.

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